Google Analytics Events

Analyzes the events or actions carried out by customers and visitors of your PrestaShop store with Google Analytics in a personalized way.


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PrestaShop v1.7.0.0 - v1.7.7.5

1.1.2 (02/09/2021)

(*) Available languages

Module creator partner Superhero seller

Module Creator Partner: SuperHero


What this module does for you

  • Controls all the actions carried out by customers and visitors in your shop to act accordingly.
  • Knows which elements of your shop are being used and which are not.


The events are user interactions with the content that can be tracked independently of a web page or a screen load.

Downloads, clicks on ads for mobile devices, gadgets, Flash elements, embedded AJAX elements, and video views are examples of actions that you can track as events.

Being aware of the events that occur in your store can be very useful to act accordingly.

For example, if we have placed a banner in the right column of the store and we observe that no one clicks with time, we can make the decision to remove it and look for other solutions for customers and visitors to continue browsing the shop.

In order to use this module in your shop it is necessary to have installed the Google Analytics module that PrestaShop facilitates for free. You can find it in the module section of your shop. It must be installed and configured with the tracking identifier. You must also have access to your Google Analytics account to see the events that occur in your shop.

In the configuration of the module you can add custom JavaScript code to capture the events of your shop with Google Analytics.

By default, this module adds the capture of some events that are working correctly in a classic PrestaShop template.

By default, the following events are captured:

  • Language selection in the header.
  • Click on the link to login from the header.
  • Click on the link to close session of the header.
  • Click on the link of the customer account.
  • Click on the shopping cart link of the header.
  • Click on the shop logo.
  • Click on any element of the main menu.
  • Click on the search button.
  • Click on some link of the main carousel or slider.
  • Click on button to register in the newsletter of the footer.

If you have installed another theme in your store other than the classic theme of PrestaShop, it is very likely that you have to make some modification in the capture of these events.

The code that can be added is unlimited. You can add all the event captures you need.

To fill this part of the configuration it is necessary to have knowledge about JavaScript and to have controlled how the Google Analytics events section works.

Transparently to the administrator of the site, this module also captures the level of scroll measured in percentage that the client or visitor makes in your shop.

If you are not familiar with the events in Google Analytics, you should first read the article about events and also the Analytics Help Center.

Do you need help to add the event tracking code in a personalized way on your website?

Request a quote now

PrestaShop Compatibility
PrestaShop 1.7
New product
For beginner users
(*) Very easy installation and configuration

First of all, click “Add new module” at modules tab on back office. You will find it in the top right. After that, select packaged file you have downloaded and click “Upload file”. Now your module appears on modules list. Click on “Install”, and “Configure” next.

You can also unload .zip file and upload it into your modules directory. In this way you will install and configure module from modules admin.

The purchase of this module includes 3 months of support (*) and 3 months free updates. (*) The technical support includes answering all your questions and doubts and resolve any issues having to do with the module. It excluded adaptations to different types of template and personalizations.

bug_report Technical support

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